Rich Bassin

Rich Bassin

DRE 00456815
About Rich
Named one of The Wall Street Journal’s Top 100 Realtors nationwide, Rich has represented nearly eight hundred million dollars in residential and commercial sales through more than 40 years in the industry.  Rich began his career in 1974 after graduating from the University of California at Berkeley with a degree in Economics.  Rich has served as a director for the California Association of Realtors and, more recently, as a Sharron Heights Golf and Country club board member. He steadfastly but unsuccessfully tries to improve his golf game.  Within two years of starting as a real estate sales agent, Rich founded his own real estate company.  For 15 years, he combined his specialty in representing buyers and sellers and formed partnerships acquiring and managing over 35 homes in Palo Alto. Rich now works almost exclusively in the town of Atherton, where he has lived for more than 35 years. Rich maintains strong relationships with top local agents providing significant insight into current market conditions and trends.

Moving his focus to Atherton, Rich formed an exclusive relationship with the premier Atherton developer, The Wise Building Company. For over 15 years, they together successfully marketed over 90 million dollars of spectacular homes.   Recently, Rich arranged the equity needed for LLCs developing two homes that recently sold for over Thirty-five million dollars.  A third new home is underway and projected to sell for more than thirty million dollars.  While these endeavors represent a significant portion of his business, he favors and continues to represent numerous traditional listing and sale transactions in Atherton.

These conventional transactions are his favorites as they bring his love of executing and managing all the work needed to exceed his client's expectations.  Rich and his crews have been able to enhance each property's value with pre-sale improvements efficiently.  This ability to focus on his clients' concerns and make personal connections and knowledge of what maximizes property value according to current market trends.


The bottom line is that he has continued, after 40+ years, to enjoy his work and client relationships. As his six children, wife, and many clients will attest.
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Rich's Client Testimonials

"Rich has been a trusted advisor and broker for almost 20 years and many properties. Rich is deeply knowledgeable about the Mid Peninsula real estate market. He is a long-standing participant in the real estate community and has excellent personal and negotiating skills…he’s a very good guy."
- Home Sellers: Marc & Anita Abramowitz, Atherton

"We had just arrived in Disneyland for a long-planned family vacation when I got a call from Rich Bassin. He had been meeting with prospective buyers for a house we were building to sell, and they wanted to make an offer. Because of Rich’s relationship with the buyer’s agent and his knowledge of the market allowed him to negotiate the sale of our home long before our development project was completed at a price and terms that made our vacation at the ‘happiest place on earth even happier. The sale of this development on Ralston Avenue in Atherton is typical of the kind of service Rich has provided us during the more than fifteen years he’s been our agent. He has guided us through the purchase and sale of multiple properties and has been an essential team member. His familiarity with the Atherton market and the real estate community has been a huge asset to us, and I’d highly recommend him to anyone looking for the best agent to represent their interests."
- Home Sellers: Jeff & Katherine Wise, Atherton