
Samantha OāConnor is OāConnor Estates co-founder and head of sales ā and resident home-human matchmaker. A former reporter and anchor, she brings the same curiosity and connection that defined her journalism career into real estate ā knowing exactly how to make people feel seen, heard, and at ease.
Sam shapes the storytelling and vibe of the brand ā curating how each home is experienced, from the first scroll to the final showing. Her touch turns listings into living, breathing narratives through immersive open houses, social-first content, and museum-level photography that captures a homeās emotional truth.
For Samantha, this work only means something because sheās doing it with her sister. Together, theyāve built a family-driven business thatās redefining what real estate feels like ā high-touch, high-style, and deeply human.
āFor me, real estate is all about connectionāthe way a home and a human just click. Itās like a puzzle: you turn the pieces until suddenly it all fits, and you just know itās the one. That moment is why I love what I do.ā - Sam























































































