
Samantha O’Connor is O’Connor Estates co-founder and head of sales – and resident home-human matchmaker. A former reporter and anchor, she brings the same curiosity and connection that defined her journalism career into real estate – knowing exactly how to make people feel seen, heard, and at ease.
Sam shapes the storytelling and vibe of the brand – curating how each home is experienced, from the first scroll to the final showing. Her touch turns listings into living, breathing narratives through immersive open houses, social-first content, and museum-level photography that captures a home’s emotional truth.
For Samantha, this work only means something because she’s doing it with her sister. Together, they’ve built a family-driven business that’s redefining what real estate feels like – high-touch, high-style, and deeply human.
“For me, real estate is all about connection—the way a home and a human just click. It’s like a puzzle: you turn the pieces until suddenly it all fits, and you just know it’s the one. That moment is why I love what I do.” - Sam























