About Alex

Alex brings nine years of real estate experience and exceptional service to her clients. Her interest in real estate is derived from her interest in historical architecture, desire to help people, love of photography, and intense affection for all things San Francisco. Alex enjoys the personal nature of the real estate business, making it her mission to transform a complex transaction into a stress-free, digestible, and enjoyable experience for her clients. Her strategic approach is multifaceted—she combines thorough analysis of property and market data with aggressive negotiation, hyper-responsiveness, and exquisite attention to detail. Alex was raised in Manhattan, where her mother was a successful broker for 30 years and gave Alex a taste for the industry. Prior to her career in real estate, Alex graduated from Denison University with a B.A. in Art History and went on to manage the sales and marketing for Restaurant Associates, a premier catering company through which she maintained accounts for 30+ museum and performing art centers. Alex now lives in Cow Hollow, enjoying an active lifestyle of travel, skiing, cooking, and time with family and friends. She’s a longtime member of the Junior League where she recently served as a co-chair for San Francisco’s Home Tour Committee, and she volunteers at the Fine Arts Museums of San Francisco.

Testimonials

Alex was a delight to work with; always pleasant available if we had concerns or questions and was determined to obtain the best price for us which she did! As we prepare to move forward with another transaction Alex will continue to represent us. She is a polished and committed professional who made the whole process smooth efficient and pleasurable throughout. -Kathy

Thank you so much Alex! Your hard work and guidance throughout this process delivered such an amazing result. -Hannah

Alex Hoffman’s Recent Transactions