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  • About Alla

    Alla’s strategic business acumen, passion for real estate, and friendliness are the hallmark of her success. Before dedicating herself to Real Estate full time, Alla received her MBA and worked as a SVP of Marketing for a Fortune 500 Company. Now, after more than 20 years in the Real Estate business, she is cherished by clients as a trusted resource—her commitment to them continues long after the close of the transaction. Whether it involves advice for a remodeling project, questions about attracting good tenants for investment properties, or referring a great handyman, our clients can always count on Alla. Outside of Real Estate, Alla loves SF’s food culture—she is the ultimate restaurant junkie and is a great resource for recommendations on where to eat. She also loves traveling with the family and volunteering.

    •Honored in the Wall Street Journal as a top California Realtor

    •Member of the San Francisco, California and National Association of Realtors®

    •Member of National Business Honor Society (Beta Gamma Sigma)

    •Included in the Empire, ‘Who’s Who Among Executive and Professional Women’


    Alla Gershberg sold my house after only ten days on the market and I cannot say enough positive things about her. Since I was selling the house I grew up in it was an emotional process for me and Alla was a wonderful ally through it all. She answered all my questions promptly she was sensitive to my feelings and she gave me thoughtful and well-researched business advice. So many houses sit on the market because they have not been priced or marketed well. Alla helped me pick a price that was right on target and then worked closely with the stagers to make the house look terrific and to create beautiful promotional materials. I give Alla an A+ on her work for me – she really knows how to build a buzz and attract buyers! -Martha R.

    Affiliated with Compass SF V, Inc. f/k/a Paragon Real Estate Group - SF, Inc. , which is owned by Compass


    The Private Client Team

    We are a nationwide sales team comprised of client-driven, results-oriented and supremely dedicated luxury residential brokerage professionals of the highest integrity. Like Compass, we believe in doing things differently – not as things have been done, but as things should be done. By deploying a compelling “high-touch meets high-tech” approach to luxury residential brokerage, we help our clients successfully navigate the increasingly dynamic & challenging luxury real estate markets.

    We also recognize that real estate has become a global asset class – and that our clients own multiple properties in several markets. That’s why we’re uniquely positioned to deliver a seamless experience across our clients’ entire real estate portfolio – which includes delivering strategic advice & consultation to support critical decision-making. We currently operate in New York, Los Angeles, the Hamptons & Greenwich – and we will be expanding to additional luxury markets in the coming months.

    We firmly believe our overall capability is beyond compare – and we welcome the opportunity to demonstrate what the The Private Client Team can do for you.

    Alla Gershberg’s Listings

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