About Geoff

"Unlike the old saying, I believe that business is personal. The business of real estate—of buying or selling one`s home—is intensely personal. It is also one of the largest and most complicated financial transactions of one`s life. And the agent that represents you in that transaction-- his or her competence, integrity, work ethic and commitment to your interests—can make an enormous difference in its outcome. This is what I bring to the table: I put your needs, interests and priorities first. I know a lot of people claim to do this, but I really do it. I negotiate aggressively to achieve the best possible price and terms, whether I am on the “buy” or “sell” side of the deal. I explain the process to make this complicated undertaking as straight-forward as possible, so that you understand what`s occurring and what`s at stake, every step of the way. I truly enjoy matching you with the home that fulfills your dreams—it is exciting! As a listing agent, I am adept at pricing, preparing and marketing a home in order to create that sense of urgency in the market that results in the highest possible sales price. I keep my promises; I tell my clients the truth as best as I can discern it. I work hard; I work with your timeline; I work to minimize your effort and stress. I am a San Francisco native; I grew up in a real estate family; I know and love the business of real estate. My relationship with my clients continues long after the sale has closed—I`m by your side for the long term. My basic life philosophy can be summed up by the following quote:

I expect to pass through life but once. If, therefore, there be any kindness I can show, or any good thing I can do to any fellow being, let me do it now, and not defer or neglect it, as I shall not pass this way again. - William Penn


As first-time homebuyers, we cannot have asked for a better realtor than Geoff. Throughout the process, and even after we bought the house, he was and has remained supportive, informative, patient, and encouraging. Through a mixture of tenacity, understanding, encyclopedic knowledge of San Francisco real estate, and some form of realtor voodoo, he actually managed to make buying a home in the Bay Area not unpleasant. We would probably have given up our house hunt and come away empty handed had we not had Geoff on our side. - Dan & Carrie Davis

Getting a house ready to sell and moving from the West Coast to the East Coast seemed like an insurmountable task. Geoff made it all easy and we could not have been more satisfied clients. He went above and beyond to help us not only get the house ready but also to recommend movers, contractors etc... Geoff ensured that our house was priced right in a very competitive market. We received several offers above asking price and could not have been happier with the outcome. Having gone through the process before and encountered many real estate agents, we would whole-heartedly recommend Geoff as an incredibly honest, professional, knowledgeable and hardworking agent, who will go to any lengths to make his clients extremely satisfied. Thank you! -Annika and Philip McCrea

Geoff Williams’ Recent Transactions