Soni Goodman

Soni Goodman

Broker® | DRE# 01235075
About Soni
Soni Goodman is a top producer, specializing in luxury homes, view condominiums and investment buildings. After thirty years here, Soni knows San Francisco. From cafes and libraries, schools and playgrounds, microclimates, noise and safety issues, to the essentials of how location relates to value, she gives you hard facts on buying or selling property. She takes away the mystery and explains our real estate market and the reams of paperwork you’ll face. As understanding builds, so does your confidence about making an informed decision.

Born in Philadelphia, her father’s career took her through six schools and six crash courses on how to adjust and respond to all kinds of people. Those experiences created a real estate agent that understands human dynamics.

From the initial meeting to way past the sale date, Soni stays in touch to keep you on top of changes in our market and new comparable properties. She clarifies confusing documents, helps you understand all the elements of your contract and links you up with seasoned people who provide all services imaginable.

Steady communication leads to creative well-crafted offers and smoothes over divisive dialogue. Add flexibility, humor and timing and all the pieces lock in tight.

Her reputation is one of responsiveness, outstanding personal attention, thorough research, and a focus on detail and follow-through. Maybe by coincidence, her birthday is 7/24.

Soni makes regular visits to convalecent homes and assited living facitlies with her 7 year old Bichon Frise, Lilli, who is an Animal Assisted Therapy dog for the San Francisco SPCA. She also volunteers for the Breast Cancer Emergency Fund and other charitable organizations.


“This letter is written in the highest regard for Soni Goodman at Hill & Company. My family lived in Walnut Creek and decided to relocate to San Francisco. We met Soni at an open house in San Francisco and were impressed with her knowledge and personality. It was a match for us to work with Soni. With boundless energy, Soni showed us the San Francisco neighborhoods. We were completely impressed with her knowledge of the communities, streets and neighborhoods. We would always have questions about San Francisco locations and Soni seem to know every nook and cranny. In addition to her city knowledge, Soni was consistently available to us. No matter what time of day, we knew we could leave her a message and have it returned when she was available. After undergoing a long search time for the best condo for us, Soni made it happen. She is experienced and knowledgeable but really embodies much more than that. Soni brings along a hands-on style and a fun sense of humor. We are proud to recommend Soni Goodman.”

“Purchasing my first home felt completely overwhelming, especially in San Francisco where the prices are high and the demand is intimidating. Homes we considered were quickly receiving five or more offers over the asking price. So not knowing much about real estate and having to make a quick decision at the right price left little room for error. The competitive environment left me with a perpetual fear that once I found the 'home of my dreams', someone else was going to move into it. While there wasn't anything we could do about the realities of buying a home in San Francisco, there is one thing we did right to achieve the outcome we wanted - Soni Goodman. We have been living in our 'dream home' for 4 years now and are very thankful Soni guided us through the grueling process. During our home search I was not only a novice in the real estate market, but I was traveling 60% of the time for work. In fact, the offer on our home was submitted while I was 30,000 feet in the air. I am 100% convinced I would still be living in my apartment if it wasn't for Soni's expertise, responsiveness, hard work, and thoroughness. Because I was so green about the whole process, I didn't have specific criteria about what I wanted, and every home I viewed was interesting and seemed to warrant the next step of reviewing the disclosures. This meant that Soni poured over the detail of 30 or more disclosures, so she could provide me with a relevant summary of the market, property, and potential issues to consider. Not only did Soni help me decide on the perfect home for me, but her strengths allowed me to make informed decisions throughout the entire process with very little work. Thank you.”

“Soni was a true professional and a reliable resource throughout our transaction. Her communication was excellent and always available to answer any questions we had. She even proactively updated us through each phase of the purchase so we never had to ask her for a status update. Her experience allowed her to anticipate any potential issues and effectively worked through them to avoid any delays in closing. Working with Soni was a pleasure and we would not hesitate to recommend her to anyone.”