Selling your home? Listing it early as a Coming Soon property on compass.com gives buyers and their agents a heads up that your home is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching.

Early to list. Early to sell. Only with Compass Coming Soon.

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What can Compass Coming Soon
do for your listing?

Increase exposure

Positioned on the Compass homepage and prioritized in search results, Compass Coming Soon listings are the first homes buyers see when they visit compass.com. Not only are these listings promoted site-wide, but they may be featured in both national and regional marketing campaigns at no extra cost to you.

Generate buzz

Compass Coming Soon allows you to bring your home to market sooner with differentiated print, digital, and social media marketing materials designed to pique buyers' interest. When it's ready to go live on the broader market, you'll have the opportunity to launch your listing for the second time, attracting even more attention.

Deliver market insights

Take advantage of the pre-marketing period by previewing your home to a high-interest audience as a Compass Coming Soon. It's the perfect time to assess pricing and gather buyer feedback - in most places, without accumulating days on market.

Success stories

Kristen Jock, Agent | New York City

“We featured our listing as Coming Soon for a month while we staged and decluttered with Compass Concierge. We’re now calling for best and final offers after less than one week on the market, exclusively accepting all-cash, over-ask bids and still inciting a bidding frenzy!”

Kylie & Blake Fahey, Agents | San Francisco Bay Area

“We used Compass Coming Soon as an added bonus for pre-market advertising and price gauging while we were in the prep phase for our listing. Before we knew it, we had received 60+ calls, 15+ showings, and five offers. It was so simple to set up and required no thought, other than our phones ringing off of the hook with interested agents and buyers. Our sellers were beyond thrilled with the tremendous exposure and accepted their dream offer, before hitting MLS, from an outside broker who first saw the listing on Compass Coming Soon!”

Robert Godby & Stacey Froelich, Agents | New York City

“We recently listed a property as a Coming Soon to generate some interest before we were ready to officially launch on the market. The response was incredible and surpassed all expectations — we had numerous inquiries, a busy open house, and received two offers. We now have an accepted offer above our asking price! Coming Soon is a great tool and really helps us make the process easier for sellers.”

Michael Yeagel, Agent | Chicago

“With Coming Soon, I sold two condos in a six-unit building off-market, which led to multiple offers on the other four units. The six weeks of early exposure gave this development tons of momentum once we hit the actual market.”

Moshe Kanarfogel, Agent | New York City

“After being listed as a Coming Soon at $2 million, one of our listings got so much activity that we ended up boosting the price to $2.2 million! It’s now in contract.”

Individual results may vary. Testimonials are not intended to guarantee the same or similar results.

How does Compass Coming Soon work?

  1. While your home is being prepped for market, your Compass agent will preview your property to buyers on compass.com

  2. Your agent will develop a Compass Coming Soon marketing campaign featuring social media, emails, print materials, and more to drive the most traffic possible to your listing

  3. Based on these efforts, your agent can identify the right audience for your listing and gain pricing insights

  4. Then, once your listing prep is complete, your agent will create an official launch on the broader market designed for a faster, more profitable sale

Hear from our agents: the case for Compass Coming Soon

Watch Film

Compass Coming Soon is subject to local MLS restrictions and is not available in Seattle. All NYC listings are simultaneously syndicated to the REBNY RLS. Compass offers no guarantee or warranty of results.

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