Launching your home on Compass.com and Redfin.com expands your reach to one of the largest audiences in real estate – with no days on market or price drop history.
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WITH THE COMPASS 3-PHASED MARKETING STRATEGY
Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.
Phase 1
Validate your price with 340,000 agents across our network of brokerages, gaining early exposure without days on market, price drops, or a rushed timeline.
Phase 2
List publicly on Compass.com
and Redfin.com,
expanding your home’s reach
to 60 million buyers
while protecting
its value.
Phase 3
Backed by pricing insights and buyer demand, your home enters the broader market positioned to achieve the best possible price and terms.
PHASE 2
Compass Coming Soons are public listings that are only available on Compass.com and Redfin.com. This phase gives you protection from negative insights like days on market and price drop history that can damage your home’s value.
USING WEB TRAFFIC TO YOUR ADVANTAGE
Expand your home’s reach to 60 million buyers by launching on Compass.com and Redfin.com. Appear at the top of search results and know all serious inquiries go directly to your Compass agent, the expert who knows your property best.
You may opt out of syndication to Redfin.com at any time.
A LONGER MARKETING RUNWAY
Alert buyers that your home is about to hit the broader market. With instant notifications sent to those searching on Compass.com, plus anticipation-building open houses and social media ads, this early exposure amplifies demand with serious buyers.
DATA-BACKED DECISION MAKING
Receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com — data that is lost when listings go live on other sites.
Our data shows that Compass-sold homes that are marketed before going active on the MLS, are associated with stronger outcomes
At Compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.
Missouri CLIENT
Represented by Lindsey Jacobs
"While wrapping up landscaping, we listed as a Private Exclusive. After professional photos were taken, we moved to Compass Coming Soon and began open houses. We went live and received two all-cash offers within 24 hours!"
Colorado CLIENT
Represented by Kelly McBartlett
"We weren’t sure when to sell and our agent suggested starting with a Private Exclusive. We got the house ready and had a few early showings while staying updated on the market. When inventory tightened, we moved quickly: went Compass Coming Soon on Friday, live on the MLS Monday and got multiple offers over our asking price! We closed in 3 weeks with a cash offer. We’re so happy with how it all worked out."
By submitting this form you agree that Compass, its affiliates including affiliated real estate agents, or associated third parties may contact you, including with calls or texts by automated means. You also agree to our Terms of Service and Privacy Policy. Message/data rates may apply. Message frequency varies. Text 'Help' for Help. Consent is not a condition to access real estate services.
1. Similarweb data from 1.1.2025-3.31.2025 for traditional brokerages.
2. Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024 as well as measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality.
The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.