Launching your home on Compass.com and Redfin.com expands your reach to one of the largest audiences in real estate – with no days on market or price drop history.
By submitting this form you agree that Compass, its affiliates including affiliated real estate agents, or associated third parties may contact you, including with calls or texts by automated means. You also agree to our Terms of Service and Privacy Policy. Message/data rates may apply. Message frequency varies. Text 'Help' for Help. Consent is not a condition to access real estate services.
WITH THE COMPASS 3-PHASED MARKETING STRATEGY
Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.
Phase 1
Validate your price with 340,000 agents across our network of brokerages, gaining early exposure without days on market, price drops, or a rushed timeline.
Phase 2
List publicly on Compass.com
and Redfin.com,
expanding your home’s reach
to 60 million buyers
while protecting
its value.
Phase 3
Backed by pricing insights and buyer demand, your home enters the broader market positioned to achieve the best possible price and terms.
PHASE 2
Compass Coming Soons are public listings that are only available on Compass.com and Redfin.com. This phase gives you protection from negative insights like days on market and price drop history that can damage your home’s value.
USING WEB TRAFFIC TO YOUR ADVANTAGE
Expand your home’s reach to 60 million buyers by launching on Compass.com and Redfin.com. Appear at the top of search results and know all serious inquiries go directly to your Compass agent, the expert who knows your property best.
You may opt out of syndication to Redfin.com at any time.
A LONGER MARKETING RUNWAY
Alert buyers that your home is about to hit the broader market. With instant notifications sent to those searching on Compass.com, plus anticipation-building open houses and social media ads, this early exposure amplifies demand with serious buyers.
DATA-BACKED DECISION MAKING
Receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com — data that is lost when listings go live on other sites.
Our data shows that Compass-sold homes that are marketed as Private Exclusives or Coming Soons are associated with stronger outcomes.
Data reflects a 12 month period ending March 21, 2026.
At Compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.
Missouri CLIENT
Represented by Lindsey Jacobs
"While wrapping up landscaping, we listed as a Private Exclusive. After professional photos were taken, we moved to Compass Coming Soon and began open houses. We went live and received two all-cash offers within 24 hours!"
Colorado CLIENT
Represented by Kelly McBartlett
"We weren’t sure when to sell and our agent suggested starting with a Private Exclusive. We got the house ready and had a few early showings while staying updated on the market. When inventory tightened, we moved quickly: went Compass Coming Soon on Friday, live on the MLS Monday and got multiple offers over our asking price! We closed in 3 weeks with a cash offer. We’re so happy with how it all worked out."
By submitting this form you agree that Compass, its affiliates including affiliated real estate agents, or associated third parties may contact you, including with calls or texts by automated means. You also agree to our Terms of Service and Privacy Policy. Message/data rates may apply. Message frequency varies. Text 'Help' for Help. Consent is not a condition to access real estate services.
Findings reflect a combination of descriptive statistics and a causal analysis of the impact of Compass pre-marketing strategies on residential property close prices. The faster time-to-contract (34%) and reduced likelihood of a price drop (29%) findings are descriptive statistics comparing the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon; all such values reflect a 12-month trailing moving average for the period ending March 31, 2026. Source: Compass data. The close price finding (4.6%) reflects a causal analysis, based on a hedonic regression that examined 70,809 closed Compass residential sell-side transactions listed between April 1, 2025 and March 31, 2026, across markets where Compass brokerage operates and for all residential property types (single family, co-op, condo, townhouse, and condop). Pre-marketed listings achieved a statistically significant average 4.6% increase in close price compared to listings that went directly to the MLS, after controlling for confounding factors (95% Confidence Interval: 4.2%–4.9%). This finding may vary depending on market conditions and seasonality. The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary.
