Listing as a Compass Private
Exclusive lets you test price, gather
insights, and build early demand
before going public.
WITH THE COMPASS 3-PHASED MARKETING STRATEGY
Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.
Phase 1
Validate your price through our agent network without days on market, price drops, or a rushed timeline.
Phase 2
List publicly on Compass.com to build early buyer interest, while protecting your home's value.
Phase 3
Backed by pricing insights and buyer demand, your home enters the broader market positioned to sell.
PHASE 1
Compass Private Exclusives are properties that are only accessible to Compass agents and their serious buyers. This means you can get a head start marketing your home, without accumulating any public days on market or price drops that could negatively impact its value.
SOFT-LAUNCH OPPORTUNITY
Listing first as a Private Exclusive buys you time and offers early visibility. Showcase your home to a private network of 37,000+ top agents and their clients, quietly building buyer interest ahead of its public debut, even while renovations and repairs are still in progress.
NO NEGATIVE DATA
Get real-time feedback and engagement insights on your price and positioning so you can make informed adjustments before going public. With no days on market or price drop history, your home’s value and your negotiating power stay protected.
A DISCREET APPROACH ON YOUR TERMS
As an off-market listing, your home’s photos and floorplans are shared only within our trusted network. Use this time to schedule private showings at your convenience, avoiding the disruption of public open houses.
Our data shows that Compass-sold homes that are pre-marketed before going live on other public websites see these advantages*
At Compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.
San Francisco CLIENT
Represented by Antony Erlec
"We had rented our home after trying to sell without success. We weren’t sure we could get our price and didn’t have the time or funds to prep the home for sale. We decided to list privately with no upfront costs or days on market, and within 6 days we had strong interest and an offer over asking! Just 17 days later, we closed. It was a huge relief, and we couldn’t have done it without Compass' strategy and reach."
Florida CLIENT
Represented by Olivia Perez
"Our house was unique, with many acres and we were desperate to get it on the market, but needed 6 weeks for renovations! Launching as a Private Exclusive gave us the option to test the market while we were rehabbing the property - we didn’t have to waste any time!"
*Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024 as well as measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality.
The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.
