Listing as a Compass Private Exclusive
lets you test price, gather insights, and
build anticipation before going public.
By submitting this form you agree that Compass, its affiliates including affiliated real estate agents, or associated third parties may contact you, including with calls or texts by automated means. You also agree to our Terms of Service and Privacy Policy. Message/data rates may apply. Message frequency varies. Text 'Help' for Help. Consent is not a condition to access real estate services.
WITH THE COMPASS 3-PHASED MARKETING STRATEGY
Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.
Phase 1
Validate your price with 340,000 agents across our network of brokerages, gaining early exposure without days on market, price drops, or a rushed timeline.
Phase 2
List publicly on Compass.com
and Redfin.com,
expanding your home’s reach
to 60 million buyers
while protecting
its value.
Phase 3
Backed by pricing insights and buyer demand, your home enters the broader market positioned to achieve the best possible price and terms.
PHASE 1
Compass Private Exclusives are properties that are accessible to 340,000 agents in Compass’ network of brokerages and their serious buyers. This gives you a head start marketing your home and building exposure – without public days on market or price drops that could damage its value.
EARLY LAUNCH OPPORTUNITY
Listing first as a Private Exclusive gives you valuable time and early exposure. Your home is showcased to 340,000 agents across our network of brokerages and their serious buyers, helping generate interest before the public launch – even while renovations or repairs are still underway.
NO NEGATIVE DATA
Get real-time feedback and engagement insights on your price and positioning so you can make informed adjustments before going public. With no days on market or price drop history, your home’s value and your negotiating power stay protected.
A DISCREET APPROACH ON YOUR TERMS
As an off-market listing, your home’s photos and floorplans are shared only within our trusted network. Use this time to schedule private showings at your convenience, avoiding the disruption of public open houses.
Our data shows that Compass-sold homes that are marketed as Private Exclusives or Coming Soons are associated with stronger outcomes.
Data reflects a 12 month period ending March 21, 2026.
At Compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.
San Francisco CLIENT
Represented by Antony Erlec
"We had rented our home after trying to sell without success. We weren’t sure we could get our price and didn’t have the time or funds to prep the home for sale. We decided to list privately with no upfront costs or days on market, and within 6 days we had strong interest and an offer over asking! Just 17 days later, we closed. It was a huge relief, and we couldn’t have done it without Compass' strategy and reach."
Florida CLIENT
Represented by Olivia Perez
"Our house was unique, with many acres and we were desperate to get it on the market, but needed 6 weeks for renovations! Launching as a Private Exclusive gave us the option to test the market while we were rehabbing the property - we didn’t have to waste any time!"
By submitting this form you agree that Compass, its affiliates including affiliated real estate agents, or associated third parties may contact you, including with calls or texts by automated means. You also agree to our Terms of Service and Privacy Policy. Message/data rates may apply. Message frequency varies. Text 'Help' for Help. Consent is not a condition to access real estate services.
Findings reflect a combination of descriptive statistics and a causal analysis of the impact of Compass pre-marketing strategies on residential property close prices. The faster time-to-contract (34%) and reduced likelihood of a price drop (29%) findings are descriptive statistics comparing the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon; all such values reflect a 12-month trailing moving average for the period ending March 31, 2026. Source: Compass data. The close price finding (4.6%) reflects a causal analysis, based on a hedonic regression that examined 70,809 closed Compass residential sell-side transactions listed between April 1, 2025 and March 31, 2026, across markets where Compass brokerage operates and for all residential property types (single family, co-op, condo, townhouse, and condop). Pre-marketed listings achieved a statistically significant average 4.6% increase in close price compared to listings that went directly to the MLS, after controlling for confounding factors (95% Confidence Interval: 4.2%–4.9%). This finding may vary depending on market conditions and seasonality. The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary.
