Market Your Home to
60 Million Buyers.
No Days on Market.
No Price Drop History.
Announcing a new program with Rocket Companies
that gives your sellers the choice to syndicate Coming
Soon listings to 60 million buyers with no days on
market, no negative insights, and no home valuation
estimates.
Your Exclusive Benefits
Coming Soon listings will be prioritized on Redfin.com search, with the listing agent’s name and photo prominently displayed, and with all buyer inquiries flowing directly to you for no referral fee. This program has never been offered to sellers before, and is exclusively for you and your clients.
Buyer Inquiries Delivered Directly to You
Your name and photo will be prominently displayed, and every buyer inquiry from your Coming Soon listing on Redfin.com will come directly to you, helping you build early demand while ensuring buyers are always connected with the listing agent who knows the property best.
60 Million Buyers, No Negative Insights
Your Coming Soon listings will reach an audience of 60 million buyers through syndication on Redfin.com, without negative insights like days on market, price drop history, climate risk, and home valuation estimates that can damage a home's perceived value.
Prioritized
Visibility
Your Coming Soon listings will soon receive premium placement on Redfin.com, prioritizing them in search results.
More Choices for You and Your Clients
If your client does not want their listing to appear on Redfin, you can simply email the listing link to choice@compass.com and that listing will be excluded from syndication.
Pledge
How Your Coming Soon
Listing Displays on Redfin.com
Prominently Branded
Your name, photo, and
brokerage on every listing.
No Negative Insights
No days on market, price
drop history, or climate risks.
No Auto-Valuations
An algorithm does not
undermine your pricing.
No Missed Leads
All buyer inquiries flow
directly to you for no referral
fee.
The 3-Phased Marketing
Strategy,
Amplified
The 3-Phased Marketing Strategy gives you a structured way to test pricing, gain critical pricing insights, and generate early demand. Now, the Coming Soon phase extends to Redfin.com, substantially increasing your exposure without negative insights like days on market and price drop history.
Phase 1
Exclusive
Validate your price with agents across the industry, without days on market, price drops, or a rushed timeline.
Phase 2
Soon
List publicly on Compass.com and Redfin.com to build early buyer interest while protecting your clients from negative insights.
Phase 3
Websites
Backed by pricing insights and buyer demand, your listing is now positioned for the best possible outcome.
Selling on
Your Terms
Starts Here
For years, MLS and portals have forced agents and sellers to choose: protect the listing’s full value or achieve maximum exposure. This partnership eliminates that tradeoff, providing expansive reach without sacrificing value.
More
Choices for
Real Estate Professionals
More Leads Delivered Directly to You
Redfin.com will send over 1.2 million high-intent buyer leads to our real estate professionals.
Mortgage
Savings
Your buyers always choose their own lender. For those who opt into Rocket Mortgage, preferred pricing is available as an added benefit.*
Redefining
What’s Possible
for Real Estate Professionals
“By bringing search, agents and financing into one connected platform, we can help more sellers enter the market, reduce complexity for buyers, and make homeownership more attainable.”
Varun Krishna
CEO of Rocket Companies
*Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024 as well as measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality. The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.