Protect and maximize the value
of your home with the Compass
3-Phased Marketing Strategy.
By submitting this form you agree that Compass, its affiliates including affiliated real estate agents, or associated third parties may contact you, including with calls or texts by automated means. You also agree to our Terms of Service and Privacy Policy. Message/data rates may apply. Message frequency varies. Text 'Help' for Help. Consent is not a condition to access real estate services.
The #1 real estate brokerage in the U.S. working for you
RealTrends Closed Sales Volume 2024
WITH THE COMPASS 3-PHASED MARKETING STRATEGY
Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.
Phase 1
Validate your price with 340,000 agents across our network of brokerages, gaining early exposure without days on market, price drops, or a rushed timeline.
Phase 2
List publicly on Compass.com
and Redfin.com,
expanding your home’s reach
to 60 million buyers
while protecting
its value.
Phase 3
Backed by pricing insights and buyer demand, your home enters the broader market positioned to achieve the best possible price and terms.
At Compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.
Just as Hollywood releases trailers to build anticipation for a movie premiere, you can launch your listing multiple times to test your price and build demand for a stronger outcome.
LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Unlike traditional brokerages that immediately launch your listing publicly, risking days on market and price drop history that damage its value, Compass first shares your home with 340,000 agents across our network of brokerages and their serious buyers. This builds exposure, provides pricing insights, and lets you make adjustments before going public.
LAUNCH AS A COMPASS COMING SOON
Publicly launch your home on Compass.com and Redfin.com, expanding your reach to 60 million buyers. Appear at the top of search results to build early interest while staying protected from public days on market and price drop history. Receive engagement insights on your listing, and know all serious buyer inquiries go directly to your Compass agent.
You may opt out of syndication to Redfin.com at any time.
LAUNCH ON PUBLIC WEBSITES
Backed by a validated pricing strategy and early buyer demand, your home is positioned to achieve the best possible price and terms when it goes live on other websites.
Our data shows that Compass-sold homes that are marketed before going active on the MLS, are associated with stronger outcomes
Other platforms hurt homeowners by displaying
negative insights that can devalue your home.
At Compass, we put homeowners first.
Automated home valuations on third-party sites use outdated algorithms and incomplete data, often mispricing homes and shaping buyer expectations before you even list.
The longer your home sits on the market, the more it can be seen as undesirable or overpriced, potentially reducing buyer interest and lowering the final sale price.
Dropping your home’s price can cause buyers to second-guess its value and invite less competitive offers.
Some third-party sites block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.
An algorithm doesn’t know your home or your goals, which can lead to undervaluation. Rather than being carefully positioned, it’s treated like inventory, often priced with a discount.
Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of your property.
The Compass 3-Phased Marketing Strategy provides convenience, flexibility, and control over your timeline.
Renovations and staging take time and can delay your ability to list.
OUR SOLUTION
Listing first as a Compass Private Exclusive buys you time. Begin testing your price with a select audience and attract buyer interest while your home updates are still underway.
Hosting traditional open houses often means giving up your time, comfort, and privacy.
OUR SOLUTION
Preview your home to serious buyers and build demand by listing as a Coming Soon — so you can schedule private showings on your own terms, without the stress of open house foot traffic.
By submitting this form you agree that Compass, its affiliates including affiliated real estate agents, or associated third parties may contact you, including with calls or texts by automated means. You also agree to our Terms of Service and Privacy Policy. Message/data rates may apply. Message frequency varies. Text 'Help' for Help. Consent is not a condition to access real estate services.
1. Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024 as well as measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality.
The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.
