Listing your home as a Private Exclusive extends your marketing runway and signals to buyers working with Compass agents that new inventory is coming. Drive interest with exclusive marketing and gain insights before launching to the public.

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Kevin Carlson

Realtor®

kevin.carlson@compass.com M: 202.925.1362

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What is a Private Exclusive?

Private Exclusives are off-market listings only visible to Compass agents and their qualified buyers. This allows sellers to soft launch their upcoming sale to an expansive audience without being officially on the market.

With no online history except on Compass, Private Exclusives do not accumulate days on market, show prior price adjustments, or appear on public home search websites.

Why You Should Use Private Exclusives

Quickly Test Your Price Without Risk

Avoid the negative impact from accumulating days on market and public price drops. Listing as a Private Exclusive gives you feedback from buyers on your aspirational price and positioning.

Soft Launch Before Being Market-Ready

Private Exclusives allow you to market your home to buyers prior to investing time or effort into preparing it for the public.

Generate Buzz

Build early demand for your home before it hits the public market. Just like a movie trailer, a Private Exclusive signals to buyers that something is coming, weeks or months in advance.

Launch Your Listing Twice

Private Exclusive creates two separate opportunities to launch your property: first on Compass.com, and then later when the listing goes live on the MLS and aggregate sites.

Maintain Your Privacy

Your privacy is valuable. Private Exclusives ensures that photos and floorplans of your home are only shared with Compass agents and their qualified clients - details are not visible on public home search websites.

Looking to Buy in This Competitive Market?

Working with a Compass agent grants you access to privately listed inventory before the rest of the competition.

Get Access to Exclusive Inventory Not Available at Other Brokerages

In an inventory constrained market, access to listings is everything. Working with a Compass agent from the #1 brokerage in the U.S. opens the doors to homes that are not available to the public yet or may never hit the market.

Take Your Time to Put Together the Best Offer

Avoid bidding wars with other buyers and prepare the offer that makes the most sense for you, with expert guidance from your Compass agent.

Preserve Your Privacy

If the home you buy is publicly marketed, the photos can be found on the internet for years to come. Avoid that and preserve your discretion by buying a Private Exclusive.
Private Exclusives may not be available in all markets, and availability is subject to change. Private Exclusives, inclusive of pre-marketing and listing strategies, are at the discretion of the seller. They are only visible to buyers and the Compass agents representing them in that market. Compass does not recommend one particular strategy or guarantee results.
#1 in 2023 closed sales volume in the US per RealTrends.