Alexander Fromm Lurie

Alexander Fromm Lurie

Founder, Real Estate Advisor | The Lurie Group | DRE: 01952347
Experience

Awards

Track Record

• Top 1% of San Francisco Agents (out of 4,000+ Realtors)

• Top 1% SF Agent for Buyer-Represented Sales

• Top 1% SF Agent for investors (2-4 units)

• Named 2019 Top 100 Bay Area

• Named 2018 Rising Star by San Francisco Magazine, Silicon Valley Magazine, and Luxury Marketing Council

• 200+ Homes Sold

• $350+ Million in Home Sales

Social Media



Client Testimonials

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★★★★★
"I would and will recommend Alex & The Lurie Group to anyone looking for a realtor in the bay area. We were first time home owners, buying in a competitive market, that closed during a global pandemic; at every step, Alex and his team were there for us. Alex prepared us on how to tour homes, critically evaluate what we wanted from our first home (a must for anyone thats looking to buy in the city), and set us up with a team that got us a quick close (essential for SF) at the lowest rate we've ever heard of.

While we worked more closely with Carey, Alex was in step with us the entire time. Alex knows SF incredibly well, always has great advice, and was the MVP of our negotiations. When we were ready to make an offer, he pushed us to get an offer that exceeded our own expectations (we were comfortable with a previous offer, but Alex convinced us to push back and saved us a bunch!) Plus, he is so personable- he even noticed when I got a haircut!

Alex & The Lurie Group are an incredible group, anyone would be lucky to work with them!
" - Lauren R.

Two reviews from one of our repeat clients:
★★★★★
"Five years after owning our first home, things had changed for us. We had moved to the east coast and managing a rental property on the left coast was no longer feasible for us. So we decided to sell and had no hesitation in picking Zander to be our selling agent. We started the process in February 2020 and Zander did a stellar job walking us through the process, detailing how he would market the property and what would be required from us. Given we were across the country, Zander and his team took care of every single detail, from staging to marketing to the open houses. Because of their well scaffolded marketing strategy, including online and offline marketing, gorgeous promotional pictures, and multiple agent previews, the open houses were a great success. This resulted in multiple strong offers. Zander's skillful negotiating resulted in an accepted offer that was the highest price per square foot the building has ever seen. It's at this juncture that the world literally stopped. The COVID-19 epidemic resulted in a shelter in place order in California, slowing or halting the essential work needed to get from escrow to close. Undeterred by the uncertainty, Zander pushed through, digging deep into his extensive knowledge of the SF legal, government, and real estate landscape to ensure the process kept moving forward. He communicated with us almost everyday, updating and supporting us through a very anxious time, with grace and just the right amount of humor. We don't know how he did it, but we're happy to report a successful close, at the original contracted amount. Had we gone with any other agent we could have lost the sale, and certainly would have lost our sanity in the process. We did not have getting a record setting price for our home during a global pandemic while living 3,000 miles away on our 2020 bingo card, but here we are. Zander we stan, but please no global pandemic next time?" - Aravindh P.

★★★★★
"Buying a home for the first time is intimidating enough, but even more so in the hyper-competitive market in San Francisco. We met Alex early on in the process, after one of his co-workers introduced himself, and eventually Alex, to us while we were stumbling through our first open house. Alex walked us through every step of the process, never failing to honestly and openly answer every question we had--and as first home buyers we had plenty. When we found a place we liked he was able to negotiate a price under the minimum price the owners had claimed they wanted, even though there were multiple bids on the condo. The price was right on, compared to other condos sold in the same building. We impressively went from initial bid to getting the keys in less than a month, and Alex was instrumental in making that happen. He assisted us on completing the multiple steps toward ownership, from getting the inspection to nailing down the loan to filing the proper paperwork with the county. He even helped us find a contractor to fix minor issues after we bought the place. He continues to follow up with us over six months after his official job was over, making sure we are settling in and offering to help us with any issues we face as new home-owners. His dedication to us throughout the entire process, and his continued commitment today, is testament to the energy and devotion he pours into his job. If you work with him as your agent you can be assured he will provide you with that same devotion. I highly recommend Alex as an agent to anyone braving the competitive SF housing market." - Aravindh P.

★★★★★
"Alexander was AMAZING! He was on top of everything, when we were drowning in paperwork he was like Batman, came in and made sure everything went perfect. Lastly, he is an amazing salesperson and got us a record price per square foot for our neighborhood. Thanks Alexander!!!" - Ron I.

★★★★★
"If you want to sell or buy a home, your choice of real estate agents depends on what matters most to you. My recommendation is that, if you want an agent who:
* has excellent insight into the local real estate market... ...choose Alexander Lurie and The Lurie Group!
* knows the real estate business inside-out... ...choose Alexander Lurie and The Lurie Group!
* is highly committed to success for the client... ...choose Alexander Lurie and The Lurie Group!
* goes to great lengths for client needs along the way... ...choose Alexander Lurie and The Lurie Group!
* has great marketing and communication skills... ...choose Alexander Lurie and The Lurie Group!
* is a great negotiator to "get to yes" with the other party... ...choose Alexander Lurie and The Lurie Group!
* is trustworthy, reliable, and a pleasure to work with... ...choose Alexander Lurie and The Lurie Group!

When I sought to sell my home in SF and move across the country, I interviewed about 10 real estate agents (it may seem excessive, but I kept interviewing until I found the right fit). Alexander was clearly the best. It was readily apparent that, in addition to having expert knowledge of the real estate business and the market, he also had outstanding "people skills": a rare combo of "IQ" and "EQ". Since I was leaving town, I also needed an agent who I could trust. The Lurie Group was the right choice.

Alexander accommodated my requests and preferences as I prepared to relocate. When I left, I turned over the keys to the Lurie Group team. They oversaw the staging of my home, conducted open houses, crafted excellent marketing strategies, were very accessible to prospective buyers, and kept me updated along the way. The team was regularly available by phone, with great communication on everything. Alexander led the effort and the whole team was very helpful, even with some unique needs because I was so far away. Eventually, they found a solid buyer, meticulously shepherded all phases of the process, made my steps in the transaction very smooth and systematic, and brought it to a very successful conclusion.

Alexander Lurie and his Lurie Group team were excellent, and I highly recommend them for all the reasons mentioned above, and more. Skip the other 9 interviews and just meet with Alexander!
" - Brad K.

★★★★★
"I've recently concluded a wonderful transaction with Zander and a client of his. Zander is extremely professional, empathetic and dedicated. I can highly recommend him as a superb Realtor!" - Stewart P.

★★★★★
"I can't say enough positive things about Alexander. I was referred to Alexander by my lender, and he was described to me as a savvy and attentive agent who always does right by his clients. This was certainly my experience.

In our first meeting, he started by walking me through his process and asking a variety of questions to understand my goals and constraints. He immediately set up a property search and coordinated a number of open houses and showings. Throughout the process he gladly offered guidance and well-informed opinions. His personality and approach was exactly as described to me, and perhaps more important, he was a pleasant and down to earth person to interact with.

In the middle of my search, my situation unexpectedly changed and I didn't end up completing a transaction through Alexander (or any agent), yet he continued to provide advice and even recommendations for service providers and contractors.

I would, without hesitation, work with Alexander again, as well as recommend him to others that are looking to buy or sell real estate.
" - Tim C.

★★★★★
"Home buying is intense in any city, let alone San Francisco right now. Zander put us at ease and always had our best interests in mind. A few of the things that set Zander apart are:

- "Always on" and "make it work" attitude
- Tenacity and Vigor
- Compassionate and a great Listener
- Responsible and on time
- Knows what it takes to Win
- Local knowledge
- One of the few realtors I've seen on a Bike!

I highly recommend Zander in this competitive and tricky market. We are now happy homeowners and look forward to working with Zander again.
" - Benjamin W.

★★★★★
"I was a buyer in this transaction and was referred to The Lurie Group from a friend.

I worked with Zander and Brad. I met with them and told them what I was looking for (including Zander taking the call from vacation). A week later I started to receive custom results from their system that learned my preferences and recommended other properties based off of those.

We saw a house I asked to look at during week 2. It wasn't ideal and I shared why with Zander and Brad. The following week we were scheduled to see 3 places. One of the three didn't show because it had an accepted offer before we were set to visit. We saw place 2 and before we even left the property fully to visit place 3, I was ready to put an offer down.

Within three weeks we had an accepted offer (including some concessions from the seller that Zander and Brad suggested negotiating) on a property they had suggested that matched the majority of my list of wants.

They are true professionals and general all-around nice guys. I had an exceptional experience.
" - Justin A.

★★★★★
"I have used Alex Lurie and his team twice, once in buying a new home in Bernal Heights and four years later for the sale of the same home. In both cases, he and the team exceeded my expectations and delivered an exceptional outcome. In the sale of my house he designed a process that accommodated our desire to continue to stay in the house and not have staging brought in. He designed a plan on how to optimize the aesthetic, look and feel of the house without staging, just by re-arranging furniture and tapping into his vast network of contractors and service providers for minor touch ups here/there (at very reasonable prices). The off-market and on-market strategy and approach he and the team devised and executed led to an outcome that exceeded expectations on price and time to sale (one week in contract) with exceptional terms.

The whole team went above and beyond on both the purchase of the house and sale of the house, with great marketing, sale execution, advice, and out of the box thinking. These efforts resulted in buying low and four years later selling high, what else could you want?
" - Jenny Taylor

★★★★★
"I can't say enough positive things about Alexander. I was referred to Alexander by my lender, and he was described to me as a savvy and attentive agent who always does right by his clients. This was certainly my experience.

In our first meeting, he started by walking me through his process and asking a variety of questions to understand my goals and constraints. He immediately set up a property search and coordinated a number of open houses and showings. Throughout the process he gladly offered guidance and well-informed opinions. His personality and approach was exactly as described to me, and perhaps more important, he was a pleasant and down to earth person to interact with.

In the middle of my search, my situation unexpectedly changed and I didn't end up completing a transaction through Alexander (or any agent), yet he continued to provide advice and even recommendations for service providers and contractors.

I would, without hesitation, work with Alexander again, as well as recommend him to others that are looking to buy or sell real estate.
" - Timothy Carlock

★★★★★
"Home buying is intense in any city, let alone San Francisco right now. Zander put us at ease and always had our best interests in mind. A few of the things that set Zander apart are:

- “Always on” and “make it work” attitude
- Tenacity and Vigor
- Compassionate and a great Listener
- Responsible and on time
- Knows what it takes to Win
- Local knowledge
- One of the few realtors I’ve seen on a Bike!

I highly recommend Zander in this competitive and tricky market. We are now happy homeowners and look forward to working with Zander again.
" - Ben Webb

★★★★★
"We were fortunate enough to randomly run into Alex during our home search of another property. There was an open house in another unit in the building we visited and Alex was showing the condo. Although we didn't have an appointment, Alex took his time to show us around and listened to what we were searching for without the typical sales pressure tactics that we have encountered in the SF real estate market. We knew right away that we have found our broker.

Alex then invited us to the office and spent an hour pinpointing what we were searching for in a home. He was able to address our concerns and we really felt that he was working hard on our behalf to find the ideal unit.

A few days later, Alex told us he has found a unit that fits what we were looking for an introduced us to Lumina. We expressed to him that we really wanted to purchase one of the units and Alex went above and beyond in making sure we achieved this goal. He was very well connected with the developers and sales office so he coached us through the application process, making himself available 24-7 to accommodate my bi-coastal schedule. His insight on what to write in our application and also how much to bid so we don't overpay allowed us to find our new home and feel really good about the financial details of the transaction.

My fiance and I are beyond thankful to Alex in helping us find our home. I highly recommend him if you intend to buy or sell a property in San Francisco.
" - Jim Harvey Sy

★★★★★
"I met Brad and Zander two years ago at an open house when I was just starting my search, and I just closed on a property in December. So, given the fact that I was regularly emailing, texting, and calling these guys every week for at least 2 years straight, I feel that I can leave a well-informed review.

In your property search, you will meet so many real estate agents at every turn, wanting to work with you. But, it's not a very personal experience writing down your contact information and receiving listings that are sent to you based on whatever you jot down in that 10 seconds. Brad and Zander sent me my listings, but they remembered who I was and called me to make sure that the filters they set were correct. Out of all the real estate agents I spoke with (and there are too many to remember), they were the only ones who reached out to make sure that we were starting out on the right foot. This really set the tone for what it was like working with Brad and Zander.

My family and I basically sacrificed our social lives to go out and look at properties every weekend to every other day. Brad would follow up weekly and ask us if there were any properties that caught my eye, and he and Zander would check them out and provide us their feedback. They would also read all the disclosures with us and answer any questions we had. EVERY week! In addition, they would send us off-market properties and their recommendations (apart from the auto-listings). Brad would also often meet us at some of the open houses--There were many a times when we would plan our open house touring schedules together, and he would give us his opinion on the condition and pricing of the property right there.

When we finally found a property we liked, the transaction quickly became a high-stress situation because of outside factors, including a non-responsive lender. Brad responded to each situation quickly and professionally, and was communicative throughout the entire process. This was really the moment that revealed to me who I had been working with the past 2+ years, and I was relieved that I had chosen to work with them. I don't think I could have been in better hands. We managed to get an awesome deal, and Brad still emails me to check up on how things are going with the property, and liaises with the previous owner if I have any questions.

Of Note: Although Brad and Zander focus mainly on SF properties, they are not unaware of the market outside of the city. In fact, the property I ended up with is on the Peninsula, and we managed to get a fair price because of Brad and Zander's research results and negotiation skills.

Both Brad and Zander are very responsive, professional, honest, hard-working, dedicated, and thorough. I highly recommend them to anyone looking to buy property, be it residential or commercial.
" - Jennifer Y.

★★★★★
"Overall:
If you're looking to buy or sell a home in San Francisco, you need to meet with the Lurie Group. Not only do they know the market inside-and-out, but also their combination of marketing acumen and deep knowledge of off-market interest and inventory helped us sell our house without ever having to go on MLS, pay stagers, or move out...and for the price we wanted! At the end of the day they will make sure you get the best deal possible regardless of which side of the transaction you're on so you can rest easy in your new home.

Our Experience:
Zander, Brad and Kyler were our deal team when we sold our condo in San Francisco. Brad initially reached out to see if we'd be interested in showing our condo to a client they had been working with for about a year. This was the first sign that the Lurie Group is dedicated to making their clients dreams become a reality, regardless of the challenges they may face in delivering on that dream.

After meeting Zander and Brad, my wife and I realized that they would be the right people to market and sell our condo. Their combination of grit, hustle, and humor was exactly what we wanted in someone with whom we were trusting the sale of our largest asset! Not only did the entire team deliver on marketing and selling our home in a timely manner, but they also were friendly and knowledgeable during the entire process, and helped make a stressful process as worry-free as possible.

Good luck with your sale or purchase, you'll be in great hands with Zander and his team!
" - Nikhil B.

About Alexander
Visit our Website: www.LurieGroup.com 

Born in San Francisco and raised in Marin County, Alexander Fromm Lurie is ranked among the top 1% of Realtors in San Francisco and is Founder of The Lurie Group, a top producing, full-service real estate team committed to client care excellence and achieving record results.

Having overseen nearly 100 home negotiations in the last three years alone, Lurie consistently achieves record setting sales in the shortest period of time. While Lurie has brokered several sales above $10M (such as his 2018 off-market sale of 3020 Pacific for $16.5M), the bulk of his focus is between $1M to $5M where the market is most active. Lurie consistently exceeds client expectations; his $5.995M sale of 2374-2376 Greenwich Street, for example, sold for $1M more than his client had paid just one year prior (representing a 20% gain in just one year) and his sale of 723 Foerster Street sold for 25% above seller expectations. 

Lurie has a record of successfully selling homes requiring a special marketing effort; to sell 60 Russell Street in Russian Hill, a home that was permitted but not yet built, Lurie hired artists to render various spaces of the unbuilt home to give prospective buyers a visual understanding of the space. These renderings, coupled with drone photography, enabled Lurie to sell Russell quickly and at a premium. When Lurie represented the sale of 462-464 Filbert Street in Telegraph Hill, a property that had previously been unsuccessfully marketed for seven months by another agent, he made several strategic edits to the property, including its restaging. The result: the home sold in 15-days for $3,821,888, significantly above seller expectations.

  Lurie’s background in both management consulting (Mercer Management Consulting / Oliver Wyman) and as founder of a marketing company that he sold, gives his clients an edge in negotiation strategy, valuation analysis, and home marketing.

Alexander is an active member of the San Francisco community. He supports The Tipping Point Community, The Fromm Institute, and serves on the Board of Directors of the Jewish Community Federation of San Francisco, the Peninsula, Marin and Sonoma Counties.

A graduate of Northwestern University, Lurie double majored in Communications and Political Science. For school, Alexander attended The Thacher School in Ojai, California.
Spotlight

90 Laidley St, San Francisco, CA

90 Laidley St, San Francisco, CA

Spotlight

The Lurie Group Presents The Wilmot San Francisco

The Lurie Group Presents The Wilmot San Francisco

Spotlight

530 Sanchez St. #2, San Francisco, CA

530 Sanchez St. #2, San Francisco, CA

Alexander Fromm Lurie’s Listings

Compass Coming Soon
3018 Clay Street

San Francisco, CA 94115

$2,795,000
3 BD
2 BA
2,383 SF
Compass Coming Soon
2931 Fillmore Street, Unit A

San Francisco, CA 94123

$1,995,000
2 BD
2 BA
1,280 SF
Listed By Compass
VIRTUAL TOUR
637 Powell Street, Unit 102

San Francisco, CA 94108

$1,285,000
3 BD
2 BA
1,590 SF