Toby brings a unique blend of marketing expertise, business savvy and thoughtful client relations and customer service when advising sellers and buyers throughout the real estate transaction process.
Before transitioning into real estate, Toby headed marketing for Pacific Union’s Lake Tahoe and Truckee offices. Prior to that, Toby spent 20+ years as a public relations and marketing professional in the consumer, hospitality and lifestyle segments, ranging from tourism and travel to food and wine to luxury goods and high-end real estate. His public relations career included both in-house and agency positions, where he specialized in media relations, brand messaging and positioning, PR strategy and writing.
Toby’s public relations career included launching several notable Lake Tahoe and Truckee resort communities, including Old Greenwood, Gray’s Crossing, Schaffer’s Mill and the Village at Northstar.
Toby, his wife and two sons are active in the Lake Tahoe lifestyle, including skiing, hiking and camping balanced with youth sports and supporting local organizations including Achieve Tahoe, Truckee Little League, Truckee Tribe Lacrosse and Truckee AYSO.