Mary Macpherson

Mary Macpherson

DRE #: 01839976
Experience

Awards

  • Top 1% San Francisco
  • Top 100 in Bay Area
  • Top 250 in California
  • Top 1% Nationwide
  • Over $400,000,000 sold
  • Member of the Top Agent Network
  • Member of the San Francisco Real Estate Roundtable
  • Member of the National Association of Realtors, California Association of Realtors and San Francisco Association of Realtors

In the Press

Bay Area real estate markets see bright spots in June

San Francisco Was Preparing for a Flood of IPO Cash That Never Came

Real Estate Industry to Open Monday With New Restrictions


Client Testimonials

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★★★★★
"You cann​ot get any better than Mary Macpherson! She is the total package -- knowledgeable, thorough and professional. She came highly recommended by a friend/neighbor, whose house she had sold a few years back. We had been renting out our condo for several years and living in another city. When our renters moved out, we gave her the keys and Mary and her team did EVERYTHING. From coordinating repairs, painting, inspections, staging and landscaping. She even worked with our prickly neighbors through some storage disputes that had turned ugly. She was very diplomatic with them, yet uncovered a document previously filed with the city that refuted all their claims. Our condo had multiple offers and sold for way over asking price, a direct result of the relentless care and attention Mary and Kathleen paid to staging, marketing and showing our home." - Libby and Alex Dafferner, Former Owners, 32 Collins

★★★★★
"We wanted to write this letter to inform other prospective home sellers of the fantastic service Mary Macpherson provides. Our home was more than just an asset, it was something that we had put our lives into. We had completely remodeled the home and spent almost all of our free time engaged in bettering the home and landscaping. When it came time to sell our home, we wanted to find an agent who would give the home the attention it deserved. After all, our lives (and financial resources) were entwined in the fabric of our home and we really wanted to work with an agent whom we believed would take a personal stake in representing our home. That said, we ultimately valued an agent who could extract the maximum value for our home. Unfortunately, we did not first work with Mary. This engagement was a disaster. The first agent provided no personal attention and the majority of work was shuffled to assistants. It was evident that the agent was more interested in selling a large volume of homes instead of extracting the maximum value for each listing. Following the error of our first engagement, we then heavily interviewed new prospective agents. We were looking for an agent whom we believed would be committed to the sale of our home and who had the resources/network of a large brokerage to provide additional leverage in the process. Luckily, we were referred to Mary. In referencing Mary, we discovered that she had a fantastic reputation amongst her peer agents, was known for fully engaging herself in her representation and also for extracting strong values. Thankfully, Mary agreed to work with us in resuscitating our listing. From the start, there was a complete difference of style and personality. Mary took a personal interest in our home. She was devoted to ensuring that she understood the full details of the home, the neighbors and the benefits of the surrounding neighborhood. It was evident that Mary was personally involved and committed to a successful listing. She arrived at our house early for each showing and was incredibly meticulous. We would find Mary polishing a window, sweeping small bits from the driveway or watering our plants. Mary did everything she possibly could to show our home in the best possible light with the philosophy that details make the difference in extracting maximum value. We sincerely believed that Mary provided us with a level of attention as if she was selling her own home. The results with Mary speak for themselves. Mary has a vast network of personal relationships with prospective buyers and agents. Her reputation of being hands on and representing quality clients led to an influx of higher quality potential buyers. In a short period of time, we had over 300 buyers tour our home. Mary was relentless during the process and made a special effort to follow up with every buyer. Each day, she then outlined her core activities for the day, the status of potential buyers and her marketing plan for the upcoming period. In the end, Mary created a competitive process that generated multiple offers and even a back-up offer. Further, she was able to provide a value for our home that exceeded our expectations. Also, importantly, Mary did not abandon us after the offers came in. She shepherded the deal through to cash in the bank. Mary was a fantastic partner in the sale of our home. In the end, I guess one mainly cares if they were able to generate a strong value for their home. However, selling a home can be an incredibly painful process. Mary created a smooth and professional process that comforted us as sellers. And, we are confident that no other agent could have created the awareness or commanded the final sales price of our property. We would absolutely use Mary again and feel confident in referring her to friends and family." - Rob and Suzanne McIntosh, Former Owners, 535 Laurel

★★★★★
" We can’t say enough good things about Mary. Moving cross-country was a stressful experience for us since we have two small children and we both work full time. We found a great home in the DC area and decided to move quickly to sell our place in SF to reduce the time when we needed to carry two homes. We called Mary late one evening, I think it was around 9 pm on a Tuesday, on the suggestion of our friends who used to live next door and had worked with Mary to sell their home. They had initially retained a different agent but after not seeing results for an extended period of time, switched to Mary. They were extremely happy with Mary and her ability to quickly get the house back on track and sold. Mary immediately responded to our call – I think within 20 minutes. We set up time to meet the next day. She showed up the next day with comps, a listing strategy, and a schedule of what needed to happen by when. Within two days, we had removed cluttered items and arranged for a photo shoot. By that Friday, we had a beautiful color brochure in hand (I still don’t know how Mary got this produced so quickly). Mary arranged a preliminary showing and then we opened the doors for prime time on Sunday. We had an offer on Sunday night. I’m sharing the blow-by-blow details to illustrate how quick and responsive Mary was with us. There is no doubt we got lucky in having the right buyer walk through the door so quickly, but we assign much if not most of the credit to Mary. She is knowledgeable about the market and how to price, decisive, pragmatic, and very sharp. She understands how to market a home efficiently via multiple media channels. My wife and I are busy and bottom-line oriented. We wanted to work with someone who could help us focus on the critical things that needed to happen and reduce the stress of selling a home. Mary was exactly this person. She walked into our home and, instead of finding fault with things, as many other agents had with whom we spoke (e.g., “you need to repaint the house,” “you need to replace the entire backyard fence,”...), Mary focused on the great aspects of the home and how it would be an ideal place for X and Y type of buyers. She instilled confidence which we thought to be a critical attribute of the person who would be representing our home to the community. As my wife noted at the time, if our agent isn’t in love with the house, they won’t sell the house well. Mary exudes positivity which conveys to the property." - Sharon Kedar and Greg Maged, Former Owners, 525 Laurel


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About Mary

“Mary is one of the most prepared and knowledgeable professionals I’ve ever worked with, but what really sets her apart is that she genuinely cares about you as a person and not just as a client…If you’re looking for a Realtor in San Francisco, save yourself time and effort and call Mary. I highly recommend her.”
- Gregory K, homeowner

Before real estate, Mary was a newspaper reporter - covering crime and breaking news. The tenacious gathering and analyzing of essential information quickly and efficiently has served her well as a fiduciary for her clients who make weighty (and sometimes hurried) decisions about buying and selling homes. She cherishes her clients and leaves no stone unturned in her work on their behalf. For a seller, that means comprehensive market acumen, extensive broker and vendor connections, and unparalleled exposure for your property. For a buyer, that means her full commitment to find and secure your dream home. Mary is an aggressive negotiator and a discreet, diligent partner. Her clients become clients for life, with over 90% of Mary’s business coming from client referrals.

She and her family live in St. Francis Wood. She’s active in the community, supporting the Salesian Boys and Girls Club, serving on the Parents Association Board of Lick-Wilmerding High School and is a Compass Cares Agent Champion, representing Compass agents in the San Francisco Bay Area, supporting causes that are meaningful to them near where we work and live.

Click here to view the Mary Macpherson Team's current listings

Spotlight

MAGNETIC FORCE | How Compass came to dominate local real estate — and what it plans next

By Ted Andersen – Digital Editor, San Francisco Business Times

If San Francisco real estate brokerage was a Monopoly game, Compass would be pushing back from the table now, having picked up the most valuable properties on the board and vanquished its rivals — often by buying them out.

From a nominal presence in the Bay Area as recently as 2017, the New York-based company’s three-year acquisition, affiliation and hiring tear has made it the region’s biggest brokerage by far with 3,800 agents, a total that’s grown 800 in the last year alone. Nobody else has half that many. Last year, it sold $23.9 billion in Bay Area real estate. Its closest local rival, Golden Gate Sotheby’s Real Estate, sold $5.1 billion.

Along the way, it gobbled up storied Bay Area brokerage names like Alain Pinel, Pacific Union and Paragon Real Estate, bankrolled by hundreds of millions of dollars from Middle Eastern sovereign wealth funds.

Now Compass is widening its focus. Peter Jonas, the head of its western region, said Compass has grown its Bay Area residential network to near its optimal size and that further eye-catching acquisitions of residential brokerages are unlikely. Instead, it’s making a typically aggressive push into commercial brokerage, and into the sale and marketing of new developments.

Meanwhile, Compass is eagerly embracing new national rules from a trade organization affecting off-market luxury homes. The regulations play to the strengths of big brokerages, allowing Compass’ large cadre of agents to take advantage of lucrative confidential home listings like never before.

“The reality of the way we built our business wasn’t by looking to become king of the hill, but instead looking to deliver as much value as humanly possible to agents who’ve been underserved historically in a variety of different ways,” Jonas said.

Finding its direction Bay Area investors played a big part in getting Compass to the point where it could take over other brokerages.

The company, founded in New York in 2012 by Robert Reffkin and Ori Allon, got its original $8 million seed money partly from San Francisco-based Founders Fund. The company went on to raise $20 million Series A and $40 million Series B rounds led by Salesforce.comCEO Marc Benioff and Advance Publications, the parent company of American City Business Journals, which owns the San Francisco Business Times. Compass’ $50 million Series C funding in 2015 came from Menlo Park-based Institutional Venture Partners, vaulting it to an $800 million valuation.

The company then turned to bigger sources of funds. It now relies heavily on funding from SoftBank Group Corp.’s Vision Fund, which has Saudi Arabia’s Public Investment Fund and Abu Dhabi’s Mubadala Investment Co. as its biggest backers.

Compass’ SoftBank funding has opened the company to criticism given the Saudi government’s record of human rights violations, such as the assassination of Washington Post journalist Jamal Kashoggi in 2018.

Compass started 2018 fresh off of a $550 million Series E funding round — $450 million of which came from the SoftBank fund. At that time, the top three residential real estate brokerages in the Bay Area were Coldwell Banker, Saratoga-based Alain Pinel and San Francisco brokerage Pacific Union International.

Not for long.

Compass purchased Pacific Union International in August 2018, a move that came on the heels of snapping up another large brokerage, Paragon Real Estate Group, also based in San Francisco, the month before.

Valued at $2.2 billion at that time, Compass netted a $400 million Series F round in September 2018. It then set its sights on Alain Pinel, which turned down a buyout offer in 2018, only to be gobbled up in March 2019.

The money kept coming in. This time it was a $370 million Series G funding round in July 2019, led by SoftBank as well as San Francisco-based Dragoneer Investment Group.

Smaller boutique brokerages started to see the writing on the wall: They could become part of the Compass juggernaut or get run over by it. Last October Bay Area real estate team Mo and Farah Bani-Taba announced they had ended their franchise agreement with Cupertino-based Intero Real Estate Services, a Berkshire Hathaway affiliate, and moved their team of 35 real estate agents to Compass Real Estate.

“We recognize that the real estate industry is undergoing a fundamental change,” Mo Bani-Taba said in a statement at the time. “We are excited to be a part of this shift.”

‘They figured it out’ Compass doesn’t always get its way.

In February, the Kehrig Team and the Ahern Real Estate Group dropped their Compass affiliation and joined the Danville office of Coldwell Banker, taking $200 million in annual sales volume with them.

A handful of high-performing agents have also left after their brokerages were acquired. Tracy McLaughlin and Steve Gothelf, both with more than $1 billion in career sales under their belt, left Compass within months of its 2018 acquisition of Pacific Union. Engel & Volkers also nabbed a former Pacific Union team.

Other agents, though, have found the transition to the Compass umbrella to be smooth.

Mary Macpherson came to Compass when it acquired Paragon in July 2018.

“In terms of our day-to-day culture, nothing much has changed,” she said. “But in terms of what Compass has offered – it’s a nice augment to what Paragon already had.”

Ultimately, she enjoys the management and regards CEO Robert Reffkin’s weekly check-ins as “thoughtful.”

“They figured it out,” she said. “I think scaling is one of the hardest things you can do in an industry.”

The only downside, she said, is that there are now so many Compass agents that they are constantly in competition with each other for listings and sales.

Spotlight

Massive 1941 Lakeside home tied to two prominent SF families for sale for $4M

You may not have heard of Henry and Ellis Stoneson, but you surely know the properties the developer brothers named after themselves on the southwestern side of the city, namely the Stonestown shopping center, which opened in 1952

Spotlight

Moderated Bay Area Home Sales, Rising Prices Echo National Trends

AN FRANCISCO—Home sales, both multifamily condo and single-family, are holding strong amid some bumpiness, including a pause ahead of the November election. Redfin’s October research reported US median home sale prices increased 15% year-over-year to $320,625, the highest on record.

Mary Macpherson’s Listings

Listed By Compass
VIRTUAL TOUR
42 Clairview Court

San Francisco, CA 94131

$1,995,000
5 BD
2 BA
2,250 SF