Rob became a Realtor, then a real estate broker, after a 30-year career as a successful senior executive in multi-national advertising agencies and as a marketing officer in brand leading technology companies. His strategic marketing expertise has proven to be a real asset for his real estate clients.
He grew up in South Pasadena, California, attended the University of Arizona, and graduated from Long Beach State in marketing and communications. He is a graduate of the Department of Defense School of Information (international public relations).
In 2004, Rob joined Patterson Realty, recently merging with COMPASS, the leader in California luxury real estate. In his tenure at Patterson, he has developed marketing and relationship building concepts that have helped keep Patterson a leader in luxury real estate sales on the Central Coast.
“Since moving to the San Luis Obispo area, I spend a lot of my free time entertaining friends, getting lost on local hiking trails, and consuming way too much wine. That’s one of the hazards of the area. I have a very close relationship with my four grown children, who continue to surprise me.”
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"We listed our home for sale with Rob Feder at Patterson Realty and he exceeded our expectations. He always came to show our home personally, and he has a great sense of humor.
We were very impressed with his ability to communicate with us and keep us up to date through every step of the process. Rob negotiated multiple offers and he sold our home for over the asking price!
He is very knowledgeable, organized and professional. We would highly recommend Rob Feder for your next real estate transaction."
- Dave & Carole
"After months of exploring the Central Coast area, AG became our preferred town as a place to retire. In our own search for a plot of land to build on, we met our builder who even though we had built before, wanted us to explore the housing market first.
He introduced us to Rob, who worked with us tirelessly, and showed us many homes. When an REO (bank owned) building site came on the market, Rob's alertness and quick action, to show the builder the lot, and called us immediately so we could drive down the next day from the Bay Area. It allowed us to make an offer on this property and snag it before anyone else.
2: Due to Rob's patience and tenacity to find the "best" option for us, we would not hesitate to use Rob's services again or recommend his services to anyone in the area looking for a realtor."
- Gitta A
"I have worked with Rob over the past decade as a client and colleague. I have always found him to be professional, responsive, knowledgable, engaging, practical, enthusiastic and a deal closer.
Rob listens to his clients and colleagues to ensure that what he brings to the table are value added solutions. He is also a good negotiator and with his extensive marketing background, has the skill set to see beyond the trends. Rob practically walks on water.
Rob goes that extra mile to make your real estate transaction go smoothly. He sold my house in 24 hours..........he is AMAZING!!!!"
- Multiple P
"My transactions and interactions with Rob Feder during a purchase of a house in SLO were always professional, pleasant, and effective. He is a savvy business person/advisor, and not just a sales person trying to push just any solution. He represented us well, and his advice was good, supported by his knowledge of the market. I certainly would recommend him to others."
- David B
"Rob, we have known each other since you moved to San Luis Obispo. I always enjoy working with you, and appreciate all the great service you provide my clients. You really know the business, and are a terrific guy to work with. Your marketing expertise has helped me position and market everything from a large high-end gated community to personal properties. And the care and guidance you have provided my clients and referrals has always been exemplary. I value our friendship and the success we have enjoyed together."
- Erich S
"You and your support team did a great job. As you know, buying or selling a house, especially a personal residence, can be a nerve wrenching process for some people, as it in any major transaction. It is for us! We see a house that we fall in love, and we don’t want to lose it! We also don’t want to pay any more than we have to. On all three properties that we purchased through you, you made it easy for us. You represented both the buyer and the seller though the purchase of our personal residence. You treated us as part of your family, as a guide and as someone who really cared! We have been pleased! We cannot thank you enough! Our business situation played a big role in our purchase. As I am sure, many self-employed buyers have sufficient assets to purchase, but may not show sufficient income from the business (even may show a loss for a particular year). We had to be creative by borrowing money from our own company, and tapping into our home line of credit for two homes. We purchased our personal residence at the bottom of the market, just before it went up. The timing was excellent for us. If we were to do again, we would…and we have continued to purchase more properties! The fact that we had found a home that we liked was enjoyable! Your management expertise, the transaction and real-estate mumbo-jumbo was handled was with care. We are very pleased with the final outcome."
"We have worked together on three different transaction, and got terrific results on each one. The collaboration was outstanding. Your understanding of marketing, and the strategic plan we developed together got the results that we were looking for. We put plans together that were unique to our homes, pointing out the strengths and addressing issues that could have been viewed as negatives. Throughout the process, this was a very pleasant experience for us – as well as the people we were selling to. We were very happy with the results. But very important to us, our buyers were made to feel that everyone was a winner! Your management oversight let us relax and focus on the details of our move. It was a pleasure working with you."
"When I first contacted Patterson Realty, I was not yet ready to sell, but Rob visited me and offered any help I needed. He was very friendly and helpful, so when I was ready to sell, I called him.
Rob made the experience less painful and helped me find another place to buy. I felt he had my best interest at heart."
- Bev K