Experience
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Closed Over $120 Million in California Real Estate
Combined 20 years of real estate with backgrounds in Finance, Tech and Residential Development.
Unparalleled Access to Real Estate Investors Globally
Extensive knowledge in 1031 Exchanges, Opportunity Zones, New Development and Relocation.

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SoundGroupCA.com

About

SOUND GROUP - Bay Area | LA

We are often asked why are we called the Sound Group. The derivation is simple: It's where you will be heard.

This means your best interest is our only priority. As a direct affront to the show-boating seen in the era of celebrity agents, we want your transaction to be for you and all about you. EXCLUSIVELY. Accordingly, this is far more than a transaction for us. It's why we often advise clients to swerve deals that are not in their best interest. It also explains why we spend very little on promotional marketing for ourselves. We pride ourselves on being knowledgeable, honest, transparent, market-savvy and diligent. We will not take your transaction lightly and this comes through from the moment you meet us. Gratefully, these values have allowed us to build a largely referral-based practice and many long-standing relationships.

Global Reach/ Local Expertise
We have lived across the globe (or almost). While now tried and trued Californians, we arrive after detours in cities across the globe. This has allowed us to create a Rolodex that spans across continents and we truly believe our global reach is almost unrivaled. Having said that, it’s equally important for us to be experts in the local market. Accordingly we believe in not only living locally but being active members of our community. Susan is a member of the Venice Stakeholders Association as well as being on the membership committee at the Battery in San Francisco. Will relives his glory days (or tries to) with his activity in the South Bay lacrosse community. And, Alexa is an active volunteer at local animal shelters and in local political campaigns as she helps to improve the lives of San Franciscans - both those with two legs and with four!

Susan Kim - Founding Partner Sound Group - Bay Area | LA
Consistently a top agent in both SF, and LA, Susan has successfully sold over $100m in residential real estate. A firm believer in California real estate, she is always on the look-out for good opportunities. Her client-centric approach and strong negotiation skills were honed from many years as both a successful realtor and 12 years investment banking prior to that. As a self-professed house-a-holic, she loves connecting buyers to the perfect home and community or helping sellers move onto the next chapter of their lives.

A resident and owner in both SF (Russian Hill) and LA (Venice Beach), her reach may be global, but she prides herself on remaining local. Susan holds a B.S in Finance from the University of Illinois at Urbana Champaign and is a CFA Charterholder. She has over 12 years of investment banking experience with UBS, Lehman Brothers and Nomura Holdings International.

Alexa Franchot - Partner - San Francisco
Alexa joins the team with unique and invaluable skills. A marketing and tech guru, Alexa is always at the forefront of innovative marketing strategies. Alexa's 9 years in technology coupled with 2 years in Investment Banking has equipped her to be one of SF's top 'new' agents.

Originally from the Boston area, Alexa has lived in Washington DC, Charlotte, New York, Geneva and Brasov. Her introduction to the Bay area happened when her husband enrolled at the Stanford Graduate School of Business. Soon thereafter Alexa fell in love with the Bay Area and knew this would be their forever home. Her move into residential real estate was also a circuitous route encouraged by her real-estate partner Susan Kim. After working with Susan on a search for a home for she and her husband, Alexa was strongly encouraged to pursue a career in real estate.

Together Alexa and Susan have become the perfect team. Susan's Asian rolodex combined with Alexa's extensive SF network has proven to be an incredible asset for both buyers and sellers. As an example, while many agents spend time advertising on bus benches, Alexa creates targeted campaigns on Linkedin. Therein lies the difference.

Alexa is a graduate of Wake Forest University. She is also a proud alumni of Philips Academy Andover and currently serves on their Young Alumni Board and West Coast Council.

Will Passavia - Founding Partner - Los Angeles
Will Passavia brings a depth of real estate knowledge to his clients. . A product of a family of hard-driving New York real estate developers he spent 10 years developing, building, and brokering the sale of residential real estate in Los Angeles, Colorado, and the Hamptons.

Will is a California guy at heart with a sincere love for everything the golden state has to offer, particularly the living and investment opportunities in Los Angeles real estate. Will’s positive attitude and work ethic, knowledge in each aspect of the development process, and commitment to achieving your goals translates into a agent with a unique perspective. His experience makes him comfortable and effective representing all clients ranging from a first time home buyer to a seasoned developer.

Will has a communications degree from the University of Maryland where he helped lead the Division I NCAA Lacrosse program to the Final Four in his senior year. Will has been involved in the spread of youth lacrosse in Southern California since 2002 and truly finds joy in working with kids and being a part of the community.

Sound Group’s Recent Transactions