Susan C. McLaren

Susan C. McLaren

Senior Vice President
Experience

Revenue

Successfully managed and marketed over $600 million in real estate sales across both new construction development and single family homes. Susan has maintained a sale-to-list price ratio of 102%, with an average of 7 days on market.

Awards

  • Ranked within the top 1% of agents across all of NRT, the nation’s largest residential real estate brokerage companies in 2018
  • 10 Time PRISM award winner presented by BRAGB (Builders Remodelers Association of Greater Boston) for outstanding marketing achievements in the design
  • 2016 - 2018 International Presidents Circle top %1 of teams individuals
  • 2014 Top 100 List of Century 21 agents
  • 2013 Centurion Award
  • Achieved Master Diamond Performance in 2012
  • Named the Fastest Growing Top Producer of 2011 among more than 500 agents Susan’s first year in real estate
  • Outstanding Client Service Award winner
Social Media

Facebook

Instagram

LinkedIn

Specialties

Buyer's Agent, Agent, Relocation, Consulting

Education

Suffolk University:
B.S.B.A, Finance, International Business

Client Testimonials

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"Susan is just terrific! We had been looking for a home for quite awhile across pretty much all of greater Boston. Not only is her local knowledge of the area impressive, she has intimate knowledge of the market conditions a great sense for value. On one occasion, her honest advise saved us from overpaying on a prospective property. Susan helped us get into the perfect house in Winchester (a town that we hadn’t even considered) we couldn’t be more happy."

"Susan isn’t just a real estate agent. She becomes the project manager for the sale of your home. She organizes work crews to get the home ready for sale follows through to ensure a good work product. Her expertise is second to none. Susan her team were seasoned experts the sale of units our . She communicated directly was absurdly quick how responsive immediate she was when contacted with questions or concerns. She does everything to set your home up for a successful profitable sale. Following her advice as directed yielded us close to a 70% return on our initial investment. I’m not sure if the sale of our broke a sales record for the , but I know she has single-bedroom units in our that have done so. Her professionalism was consistently impressive. She went out of her way on several occasions. When it comes to real estate, many people over promise under deliver. Susan over delivered time time again. "

"I have many years of experience with Susan, both as a client as a colleague. I knew we wanted her to help us sell our beloved home Winchester because I had seen firsthand how she works. I knew that she is one of the rare types who gets amazing results while always maintaining her untarnished integrity. That is important to us, knowing she is representing us every step of the way through the complex process of selling a home. I also knew she truly cares about her clients and does everything she can to help them (I don't know how she manages to get so much done every day!), but what I didn't expect was that so many of all the people that expressed interest in our home also recognized she is all above board and would open up to her about their thoughts and plans. When everyone is relaxed and trusting through the process of a major sale, it makes everything go so much more smoothly! I believe we had the best selling experience possible - both personally and financially. You’ve got to call Susan and her team before you sign with anyone else and see how rare and special they are! "

"Susan was great to work with! We instantly liked her relaxed, unassuming personality and friendly demeanor. She was exceptionally patient during our 1+ year search for a home in Winchester. We never felt as though we were being pushed into making an offer on a house. She was open and honest in giving her opinion about properties. She was very flexible and willing to work around our busy schedule to show us houses. We would absolutely recommend Susan to anyone looking to buy a home in the Winchester area!"

"My husband and I met Susan about 5 to 7 years before we contacted her about selling our house. We liked her personality and her professionalism, we just clicked. And when we finally decided it was time to make the move after 30 years we contacted her. She helped us through the process, answered our many questions, and made recommendations preparing us to sell our home. Susan helped us stage our home, scheduled the open house, and we had two interested buyers by the end of the day! We ended up closing within 60 days of our open house. We would highly recommend Susan to help anyone with either selling or buying a home. "


Charity

  • Leadership Committee member for the Boston St. Jude Walk/Run
  • 2 year board member of the Hospice Foundation
  • Raised over $70,000 for various charities
  • Founder of the Little Heroes with Big Hearts program
  • Sponsor volunteer for 10+ charitable organizations a year
About
It’s a privilege to do what I do. I get to help people through one of the biggest transitions of their lives, whether they are buying a home, selling their home, or — as is often the case — both at once. I have always felt that the best way for us to be of service to our clients is to develop a close relationship with them and gain a deep understanding about what makes them happy in and out of their homes. When I set out on a career in real estate, my primary focus was to build a business based on referrals and trusted relationships….not to shuffle through transactions. My team and I stay dedicated to our clients long after the closing to help them however we can, whether it’s finding them a mortgage broker to refinance, a trusted contractor to help with a new kitchen design, or just finding a great place to eat in their new neighborhood. Because our offering is so unique, our clients regularly recommend us to their family members and close friends.

In conjunction with running my general brokerage team, I served as the Senior Vice President of Marketing and Sales within The Collaborative Company (TCC) from 2012-2019. I oversaw the marketing and sales of the vast majority of new construction projects across the City of Boston, providing guidance to some of the city’s largest development teams from land purchase through occupancy.

I have a unique perspective and skill set combining in-depth knowledge of strategic pricing and analysis, digital marketing, social platforms, branding, floor plan design, current amenity trends, and consumer-based demands. It was an exciting time to be a part of Boston’s ever-changing skyline and this experience has pushed my analytical and creative skills to another level. Whether it’s pricing a single family home or a 400 unit complex we can handle it all. I have had the opportunity to speak at and attend local and international real estate summits, and provide consulting for other agencies looking to take on a similar role in new construction development.

My team and I occupy offices in both downtown Boston, Winchester and the Cape! We have a wide-angle view of the entire Greater Boston market. We believe in order to full understand one market you must have a clear view of them all. I have visibility into the current market along with what’s coming down the pike so I can give our buyers the ability to get into projects or homes early to obtain the best value on properties at pre-market rates. When we go into a property, we seek to help owners make smart decisions that will ultimately yield a greater return. I am constantly surveying the market from all angles, product types, and zip codes. As a result, I have maintained a high-selling track record and have successfully and consistently outperformed our clients’ pro-formas.

Outside of Real Estate

I moved from the city to Winchester with my husband, three kids, and dogs, Elvis and Frankie. I love amazing food, wine, fun travels, strolling through the city, and surfing! Giving is a large part of our lives and a core piece of our business model. I am a strong proponent of bringing people together to do great things. I am also impassioned by fitness, nutrition, and growing businesses, which led me to also open a gym focusing on cultivating a strong love of fitness for clients as early as age four, and as old as 104. The bottom line is: for me, there is no greater joy than helping those around me reach their goals. I do not believe in the word “can’t”, very rarely will I stop at the first (or tenth) “no” , and so far, it has served my clients, friends, and family well.

Susan C. McLaren’s Listings

Listed By Compass
308-310 Faneuil Street

Boston, MA 02135

$1,349,000
8 BD
3 BA
3,490 SF
Listed By Compass
Contingent
24 Rowell Lane, Unit 24

Middleton, MA 01949

$899,900
2 BD
2.5 BA
2,538 SF
Listed By Compass
VIRTUAL TOUR
Open: 9/25 1:00pm - 3:00pm
$819,900
2 BD
2 BA
1,223 SF
Listed By Compass
Open: 9/25 11:00am - 3:00pm
18 Rowell Lane, Unit 18

Middleton, MA 01949

$799,900
2 BD
2.5 BA
2,672 SF
Listed By Compass
VIRTUAL TOUR
Open: 9/25 11:00am - 12:30pm
27 Wheeler Street, Unit 223

Cambridge, MA 02138

$599,900
1 BD
1 BA
738 SF