This seaside sanctum’s luxurious offerings have multiplied since its initial heyday as a resort area.
People have been drawn to La Jolla’s scenic beaches and cliffside tableaus since the 1890s, when the area was popularized as a beach vacation spot reachable by train. Originally, La Jolla was a village of small cottages scattered along cliffs and canyons. Today those cottages have given way to a multi-million dollar mansions and luxury hotels. “Jewel City” is now divvied into multiple neighborhoods including the Village of La Jolla, La Jolla Shores, La Jolla Farms, Bird Rock, and more, though its resort-like appeal remains. What makes this moneyed enclave so attractive—even some of the global ultrarich own second homes here—is that it strikes the ideal balance between stunning scenery and a elite array of activities and amenities. Upscale shops, fine dining, private clubs, boating, arts, culture, and more satisfy the culturati, while the celebrated topography is, well, simply poetic.